Creating a personal brand is all about setting yourself apart from the competition. Your brand is what makes you and your business unique -- it’s what makes you a relatable, authentic, go-to professional instead of just blending in with everyone else in your field. While putting together, your brand involves many different parts -- from how your website looks to your logo to the words you use to tell your story -- your brand photos can really make or break your overall image. So how can you make sure your brand photos really pop? Here are a few things to consider before getting in front of the camera.
1. Look your best-
Put your best face forward for your personal brand photoshoot by hiring a professional hair/makeup artist. Makeup never looks as vibrant behind the camera as it does in real life -- a professional will know exactly how much and the type of makeup to make you camera ready. Plus, a pro will be able to make your vision come to life better than you can, whether you want a look that will make you look fun, young, sophisticated, or somewhere in between!
2. Choose your wardrobe carefully-
Wear something that makes you feel confident, and that tells your audience about who you are. You want to make sure the outfit fits well and complements your figure. Bring a variety of outfits that express your individuality – including dressy, business, and casual.
Remember, you want to create consistency in your imagery. It’s essential to take time to choose outfits that coordinate. Come prepared with a few pre-styled options, not just separate items – this way you can get a variety of looks, giving you more choice and a broader use for your final image collection. A quick and easy way to change looks is with accessories such as jewelry, hats, sunglasses, scarfs, or jackets. You may also want to think about bringing different looks depending on the location and the style of your shoot.
3. Use props -
Try using a few props to better tell the story of who you are and what you do. If you’re a blogger, get a shot of you writing at your desk. If you’re a florist, ask your photographer to snap a few shots of you arranging some blooms. Don’t be afraid to get a little creative with it!
Remember: your personal brand should be an accurate reflection of you. If you’re sharing your authentic self with the world, your intended audience will eat it up. Your personal brand photoshoot shouldn’t be about trying to be something you’re not -- it’s about making sure you present the absolute best and most confident version of yourself to the world. So, embrace those qualities that make you uniquely you!
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