First impressions happen in the blink of an eye. Whether face-to-face or over social media, people will quickly and easily form an opinion about you based on what they see. The reality is that social media plays a significant role in how people perceive us online, even more so when you're trying to build or run a business.
If you want to make sure that social media doesn't damage your personal brand, here are a few guidelines that you can follow.
Reserve Your Handles and Domains
Even if you aren't using specific social media platforms just yet, it's best to reserve your handles as soon as possible – the same goes for your domain. If you are just getting started on social media, try and have the same handle, or at least similar handles, across all platforms.
Perfect Your Bio
An inconsistent bio is not going to do your personal brand any favors. The best thing you can do is turn your elevator pitch into a bio and use the same bio across all platforms. You also want to have professional headshots taken to create a good and lasting first impression.
Think Twice About Your Content
Be selective about the content and social media posts that you publish. Everything you post online has the potential to be stuck online forever, which means it will forever be associated with your personal brand. Consider the words and the images you will be using – are they an accurate representation of your personal brand?
Be Consistent
If you want to market your personal brand online, consistency is key. You can't post something whenever the mood strikes, not if you're going to build trust and a sound reputation. Plan your social media posts and blog posts so that your audience is hearing from you regularly. It's also important to keep an eye on comments and engage with your audience in a meaningful way.
Social media can be a powerful personal branding tool, but only if you are committed to keeping your profiles updated and are staying consistent and engaged.
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